Wonders of New Media

New media and Journalism

New media and Journalism-

Journalism is the process of gathering news and information and then disseminating it to the audience. Journalism includes print media like newspapers, magazines etc and electronic media which is the television news. Journalism has got a new meaning because of new media. Any kind of fresh news or what we call the breaking news is first up on social media in today’s world. Journalists and media houses mostly break the news first on twitter and then on television and newspapers. The speed and reach of new media can be credited for that.

There are applications of respective media houses, newspapers and news channels which can be downloaded on your smart phone which can enable to stay updated with the recent happenings around the world. You can stay updated while you are anywhere because of the wonders of new media. This combination of journalism utilizing the innovations and technologies of new media has made it extremely easy to convey any news easily to the public.

Many journalists also have their personal blogs which can help you to create an opinion on any issue. The blogs of reputable journalists can direct the public in the right direction and help them to shape their thoughts and opinions in important issues.

However journalism is a very responsible field. New media can convey any news to thousands of people within a short period of time. This very characteristic can work against the society. Any false news or rumor if spread through new media can prove to be dangerous. It can disturb the society and create panic. Thus journalism through new media needs to be undertaken carefully and responsibly. The journalists and media houses should take into consideration various journalistic ethics before putting up any news on social media as it spreads very fast. News needs to be verified before being put up on the website or social media and news channels should not put up any piece of news in haste without verification just for being ahead in competition.

Journalists and editors influence the public and play an important role in shaping their opinion and thoughts. Thus editors and journalists should write their blogs in a responsible way and should always keep in mind the betterment of the society before putting up anything sensational. Blogs which give news should be written in very unbiased and honest ways which only give the facts.

While putting up any opinion on a new media platform like twitter, journalists should take into consideration the after effects that particular opinion might have. News should be disseminated through social media keeping in mind various kind of audiences and their sensitivities in mind. The dignity of the people involvedin any news should not be compromised while putting up any news on social media.

New media and journalism is a great combination as it truly lays out a path for a healthy democracy where everyone can place their opinion and the public can be warned or informed about any issue in a fast way provided it is done in a sensitive and responsible manner.

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New Media and Public Relations (P.R.)

New Media and Public Relations (P.R.)-

Public Relations refers to the management of communication or the exchange of information between an individual or an organization and the public. The opportunities provided by new media have led to an immense development in the world of Public relations (P.R.)

New media has made it very easy and convenient for an organization to communicate with its potential buyers. The organization can today communicate with its potential customer directly without any kind of noise in between. The uninterrupted communication and interactivity between organizations and its customers has led to customers having greater trust in the organization. Today because of new media customers can give their feedback to the organization about its service which enables the organization to build a long term relationship with the customers. The customers feel valued and the organization gets loyal customers. Thus new media has benefited the various organization and business houses to build a strong customer base by combining the technological innovations of new media and the well strategized public relation tools.

Public relations during crisis management plays a very very important role and new media can prove to be of great help to an organization during any crisis. New media can help in doing the damage control in a quick manner where the organization can clear the doubts of the customers by interacting with them directly. Thus the world of Public relations and the world of new media when put to use in an intelligent way can create wonders.

On the other hand, today celebrities have the opportunity to directly interact with their fans because of twitter, which in turn gives them a loyal fan base and helps the business of their movies. Today the celebrities share first hand information about their lives with their fans which prevent unwanted rumors and confusion. Celebrities today are more aware of the wonders of new media and utilize it in a smart and meaningful way to interact with their fans and promote their movies as well. Social media sites and applications like facebook, twitter, instagram has allowed the celebrities, authors, singers to share any aspect of their life which they wish to share with their fans in a direct way.

Public relations( P.R.) has become a very important field in today’s world. Today’s world believes in communication and interaction and new media exactly helps in doing that. In today’s times trailers of films are released online, films are reviewed online, books are reviewed online, food critics give their feedback online, and all this communication helps the customers to decide whose service they want to take and at the same time give the organizations an opportunity to better themselves through customer feedback.

New media helps the organizations and influential people to build a healthy relation with the public which is transparent and direct in nature. It provides every business an equal opportunity to interact with the potential customers. Public relations (P.R.) is a two way interactive process and new media has made this very thing possible and convenient for both the organization or individuals and the public at the same time to have meaningful and constructive interaction.

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Advantages and Disadvantages of New Media

Advantages and Disadvantages of new media-

As discussed in the earlier blog, new media is a double edged sword which needs to be handled in a smart way with caution and responsibility.

The power of new media is immense and so are the advantages. New media has given an opportunity to people to interact across the globe. It has given aspiring artists to showcase their talents across the globe using the internet. Many short film makers, musicians, dancers etc can exhibit their art and talent to the whole world. It has given a platform to them to showcase their talent. New media has given many entrepreneurs and business people to expand their business, ideas and creativity all across the world and not restrict it within the boundaries of their nation. This has encouraged innovation and the exchange of ideas has led to intellectual growth. Today students all over the world can discuss topics, give feedback and share their knowledge because of new media.

The applications on smart phones are an interesting thing to look into when we talk about new media. The application world on smart phones is growing almost every single day. If a person wants to try out a new restaurant, he can go to food applications and read the customer reviews before finalizing a place. Today a person sitting in one part of the world can try cooking an authentic cuisine and be successful at it because of the convergence of sound, images and digital technologies which are all accessible on his own cell phone. All this would have seemed impossible few years back, but new media has opened new doors to creativity and innovation.

On the other hand, new media if not used correctly can lead to a variety of problem. Many argue that there is loss of privacy because of new media. Any kind of information can be circulated within seconds through the various technologies of new media which may not be verified. This can affect the sensitivity of some people and also cause privacy issues. Today because of new media the world has definitely come virtually closer but in reality today people are so busy interacting in the virtual world that they have no time to interact face to face. So new media is making the virtual world come closer but the real world distant. Another issue with new media is that it can sometimes endanger the national security. Important information concerned to the security of a nation can be leaked through new media which can endanger the national security. When everyone is giving their opinion on issues, there are bound to be clashes which might disturb the national peace and order. The facility to have the power to react on every small issue can prove to be dangerous for the society.

New media is a very useful and powerful development which needs to be handled with sensitivity and intelligence. Sensitive information should be verified before circulating it. The wonders of new media if utilized in a responsible way can generate great opportunities and help the society too.

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What is New Media?

What is new media?

New media is a way of mass communication that utilizes digital technologies like the internet. examples of new media include websites such as online newspapers, blogs, or wikis, video games, and social media. One of the main feature of new media is that it is mostly a two way communication. It allows people to discuss various topics, share things, comment on things and voice their opinions to a large number of people using the power of Internet. Films, television programs are not a part of new media unless they are using some digitally interactive technologies. To put it in simple words, It includes almost everything related to the internet and the interaction between technology, sound and images.

The term old media means newspapers, television set, magazines etc. But today in the new technologically advanced world, communicating ideas has become much easier through ‘new media’

New media has provided people with the opportunity to share their ideas, opinions to a larger audience through websites, blogs, videos, images and other user generated content.

Flew (2002) stated that, "as a result of the evolution of new media technologies, globalization occurs." Globalization basically means when the activities of a nation go beyond the boundaries of a nation i.e. it goes international.

Interactivity is the core to understand new media but different technologies utilize different levels of interactivity.

New media is evolving extremely fast. There are no standard technologies that can be concluded to be a part of new media. At one point the cell phone was considered a part of new media but today only certain smart phones which have certain applications will be included as new media. Thus new media is growing and developing constantly.

The new media has bought the world closer and it has allowed a lot of interaction which enables us today to get varied point of views on the same topic. New media has also helped us understand various cultures and made communication and cultural exchange possible.

New media is especially important from the business point of view. Today one can publicize their product all across the globe due to new media. There is more content but less of confusing because of new media. For example if there is some false news about a celebrity circulating on twitter, the concerned celebrity can clear his name of the controversy by himself/ herself clarifying and giving first hand information to his/her fans.

Today a breaking news is first disclosed on new media platforms and then on television sets or newspapers. This just explains the immense power that new media posses.

New media has bought about a complete revolution in the the world of global communication. Interactivity, exchange of information, interchange of cultures and ideas is what new media has facilitated. People have become more open to various thoughts and ideas due to new media. Today the youth is addicted and in love with the wonders of new media. They are using it for personal as well as professional purposes. However new media is like a double edged sword which needs to be handled with care, dignity and intelligence.

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