What is new media?
New media is a way of mass communication that utilizes
digital technologies like the internet. examples of new media include websites such as online
newspapers, blogs,
or wikis, video games, and social media. One of the main feature of new
media is that it is mostly a two way communication. It allows people to discuss
various topics, share things, comment on things and voice their opinions to a
large number of people using the power of Internet. Films, television programs
are not a part of new media unless they are using some digitally interactive
technologies. To put it in simple words, It includes almost everything related
to the internet and the interaction between technology, sound and images.
The term old media
means newspapers, television set, magazines etc. But today in the new
technologically advanced world, communicating ideas has become much easier
through ‘new media’
New media has
provided people with the opportunity to share their ideas, opinions to a larger
audience through websites, blogs, videos, images and other user generated
content.
Flew (2002) stated that, "as a result of the evolution of new
media technologies, globalization occurs." Globalization basically means when the
activities of a nation go beyond the boundaries of a nation i.e. it goes
international.
Interactivity
is the core to understand new media but different technologies utilize
different levels of interactivity.
New
media is evolving extremely fast. There are no standard technologies that can
be concluded to be a part of new media. At one point the cell phone was
considered a part of new media but today only certain smart phones which have
certain applications will be included as new media. Thus new media is growing
and developing constantly.
The
new media has bought the world closer and it has allowed a lot of interaction
which enables us today to get varied point of views on the same topic. New
media has also helped us understand various cultures and made communication and
cultural exchange possible.
New
media is especially important from the business point of view. Today one can
publicize their product all across the globe due to new media. There is more
content but less of confusing because of new media. For example if there is
some false news about a celebrity circulating on twitter, the concerned
celebrity can clear his name of the controversy by himself/ herself clarifying
and giving first hand information to his/her fans.
Today
a breaking news is first disclosed on new media platforms and then on
television sets or newspapers. This just explains the immense power that new
media posses.
New
media has bought about a complete revolution in the the world of global
communication. Interactivity, exchange of information, interchange of cultures
and ideas is what new media has facilitated. People have become more open to
various thoughts and ideas due to new media. Today the youth is addicted and in
love with the wonders of new media. They are using it for personal as well as
professional purposes. However new media is like a double edged sword which
needs to be handled with care, dignity and intelligence.
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